For many professionals, the single most difficult part of starting to market their business is the very act of getting started. So many professionals would rather do virtually anything else than sit down and think about how they are going to attract new business. The good news is that it isn’t all that difficult, once [...]

Last Wednesday evening I spoke about marketing to more than 100 solicitors at a solicitors bar association event. My presentation on marketing for solicitors was an overview of some principles and techniques that small law firms could adopt as a starting point. My presentation was very general indeed. I aimed to give an overview only [...]

Our client newsletters for solicitors and accountants have just become cheaper as a result of the VAT reduction in the Irish Government’s jobs initiative. At midnight today, 1 July 2011, the VAT rate on newsletters and other printed materials reduced from 13.5% to 9%; another good reason to send a client newsletter if you aren’t [...]