M.A., B.Sc.(Mgmt), Adv. Dip.
I have been an independent marketing consultant since 1997. That’s nearly 20 years. I’ve been around the block a few times at this stage, in good times and in bad, so I know what works and what doesn’t work. I take a practical, straightforward approach to marketing, to consulting and to helping businesses prosper and grow. I’ve worked with every type of business and organisation, from some of Ireland’s largest and most successful companies, to startups and SMEs in many different sectors.
I’ve been involved in online marketing since the earliest days of the internet in Ireland. Working with Damian Ryan and Colman Higgins, we launched Ireland’s first internet magazine in 1996, at a time when only 21,000 people had internet access in Ireland, so I’m as close to being a digital native as anyone of my generation. We set up the Golden Spider Awards in the same year, commissioning Derek Jones to create the beautiful award itself that is still so coveted all these years later.
It still amuses me when I think of the letters and faxes (they had no email) we got from people at the time, some of them very prominent people in Irish business and public life, telling us that we were wasting our time, that the internet was just a fad and that it would all be forgotten in a year or two. I know some of the people would be very embarrassed if we produced the letters today, but we won’t. The letters were funny to us, even in those early days, because unlike our correspondents, we didn’t see computers and technology, we saw communication and we knew it was unstoppable. That’s what the internet has always been about. It isn’t technology, it’s communication. It took a lot a of people a few more years to see it’s potential but it was clear to us straight away.
Lecturer DkIT Dundalk Institute of Technology
I lecture in digital marketing, social media, search engine optimisation (SEO) and Management Information Systems (M.I.S.) to students at Dundalk Institute of Technology (DkIT). I like teaching and I like seeing issues from my students’ perspective. Teaching keeps you on your toes and it forces you to keep up-to-date with the latest developments. Before you stand up in front of a class you have to be sure you know what’s going on. I like that.
Speaker at Seminars and Conferences
I speak on marketing, business development and digital marketing at seminars, conferences and events in Ireland and overseas. I would be happy to talk to you about speaking at your event.
Pat McArdle Contact
Telephone: +353 (0)87 231 3090