Search Engine Optimisation (SEO)
Search Engine Optimisation deals with the elements of your own website that will have an influence on how your site ranks with the search engines. We will examine your site with particular reference to the following items, and prepare a report on how you can improve your search engine ranking.
Link building is very important if you’re competing in an environment where there is a lot of competition for search terms and keywords. For example, if you’re a solicitor and you want to rank for the term “personal injury” or “unfair dismissal” you will face a lot of competition and you’ll need to build links to your site in order to get up the rankings for highly desirable searches like these. We can show you how to attract links from high ranking sites, how to find sites that will be happy to link to you and how to find out where your competitors are getting links to their sites.
We will examine your site under the following headings and we can either give you a report outlining what needs to be done or we can do it for you.
• Page titles and title tags
• Page headings
• Meta descriptions
• Keywords in use and keyword density
• Navigation structure
• Internal link structure
• Google Webmaster Tools
• Duplicate site issues
• Picture titles and alt tags
• Link anchor text
• Robots.txt files and indexing
• Site map(s)
• Google’s sitemap protocol
• URL rewriting
A properly optimised website will help you improve your rankings with the major search engines. Improved position in the search results will lead to more clicks, which should lead to more customers and more revenues. In Ireland, Google has more than 95% market share, so it is clear Google is the search engine that counts most. Get as close to the top of Google as possible and you’ll start to seeing results.
We can quickly examine your existing website and let you know how you can improve your search engine performance. Good search engine optimisation (SEO) is built in to every website we build. There’s no point in having a great website if no one can find it.