Teaching digital marketing keeps you on your toes. Standing in front of a class is good for keeping you up-to-date. There's no doubt about it. This is especially true when you're teaching experienced professionals with a vested interest in the outcomes of the techniques you're proposing. For example, at present, in one digital marketing class [...]
Far too many professional services don’t know how to cross-sell their services to existing clients or new clients. Everyone knows the importance of cross-selling, yet very few firms take the simple steps to integrate cross-selling into the practice’s daily business. The old adage is clear. It’s between 8 and 11 times easier and more cost [...]
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