4 07, 2011

Marketing: Irish law firms not getting the message

By |2013-12-05T01:07:14+00:00July 4th, 2011|Uncategorized|0 Comments

Last Wednesday evening I spoke about marketing to more than 100 solicitors at a solicitors bar association event. My presentation on marketing for solicitors was an overview of some principles and techniques that small law firms could adopt as a starting point. My presentation was very general indeed. I aimed to give an overview only [...]

1 07, 2011

Vat reduction today means client newsletters are better value than ever

By |2013-12-05T01:04:18+00:00July 1st, 2011|Uncategorized|0 Comments

Our client newsletters for solicitors and accountants have just become cheaper as a result of the VAT reduction in the Irish Government’s jobs initiative. At midnight today, 1 July 2011, the VAT rate on newsletters and other printed materials reduced from 13.5% to 9%; another good reason to send a client newsletter if you aren’t [...]