Our client newsletters for solicitors and accountants have just become cheaper as a result of the VAT reduction in the Irish Government’s jobs initiative. At midnight today, 1 July 2011, the VAT rate on newsletters and other printed materials reduced from 13.5% to 9%; another good reason to send a client newsletter if you aren’t sending one already.
In 14 years of working with law firms, accountants and other professional service firms, I’ve seen the benefits of sending newsletters time and time again. Every single one of the big firms and the medium-sized firms send a newsletter, in some cases several newsletters from different departments. They do this because newsletters work and because they can see results.
It has to be said that it’s much easier for the large firms to put a newsletter together and to send it out, they have marketing departments with the skills and resources to do it for them. Smaller solicitor and accountant firm find it more difficult. We make it easy for any law firm or accountancy practice to have a newsletter. Over the years, I’ve seen quite a few firms who have managed to put one issue of a newsletter together and send it out. The first issue is the easy one, you have all the time in the world to research it, draft it, edit, proof, design and publish; that’s easy. However, once the first issue is out, the clock starts ticking on the next issue and the next. That’s when it gets tricky. That explains why, among all the small firms who have published one and two newsletters in-house, I could count on one hand the firms who have reached a third issue in any semblance of timeliness or order.
Our newsletters work. We produce a topical and interesting update on all the recent developments and brand it with your logos, your name and your photographs. If you wish, and at no extra cost, you can add your own news items on the back page and in the “welcome” section. You can add local news, your own practice news, you can explore a topic that is of sectoral interest, make a special offer, outline more of your services or even share the cost of the newsletter by showcasing a sponsor or partner.
Our newsletters are produced to a standard that is much higher than anything you could produce yourselves, we take away all the hassle and we do it at a fraction of the cost. If you’ve been thinking about sending a client newsletter, now is the time to take action.