Teaching digital marketing keeps you on your toes. Standing in front of a class is good for keeping you up-to-date. There's no doubt about it. This is especially true when you're teaching experienced professionals with a vested interest in the outcomes of the techniques you're proposing. For example, at present, in one digital marketing class [...]
Far too many professional services don’t know how to cross-sell their services to existing clients or new clients. Everyone knows the importance of cross-selling, yet very few firms take the simple steps to integrate cross-selling into the practice’s daily business. The old adage is clear. It’s between 8 and 11 times easier and more cost [...]
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Why marketing really matters. Lessons from Joshua Bell A virtuoso violin performance goes unnoticed in a D.C. metro station. What marketing lessons can we learn? Joshua Bell is one of the best violinists of our time, celebrated at every performance in concert halls throughout the world. In America, where he was born and grew up, [...]
For many professionals, the single most difficult part of starting to market their business is the very act of getting started. So many professionals would rather do virtually anything else than sit down and think about how they are going to attract new business. The good news is that it isn’t all that difficult, once [...]